Sales Tip: Before you begin your strategy in penetrating the senior management of a company, make sure you know who's in the power base and who isn't. Make an org chart to help you understand the big picture. Remember that title doesn't necessarily mean decision maker. Once you know who is in and who isn't, identify any people in the blind spot or the short list of the CEO. If you can identify all these people, you can begin to execute your penetration strategy.